Creative Direction, Content Strategy
UNICEF wanted to develop a creative activation video as an extension of their #EarlyMomentsMatter Campaign that raises awareness around child brain development.
Storyful could help by showcasing dads around the world who help their children's brains develop in the early years of life. We sourced viral, heartfelt user generated content from fathers around the world.
The video earned over 400K views on social and appeared in all NYC Taxi's in the lead up to Father's Day 2017.
We teamed up with Google to provide user-generated content to illustrate all the ways Google Assistant can help improve everyday life.
We worked solely within Google’s Twitter to show their audience action-packed, fun, relatable UGC that connects to how people interact with the Google Assistant with a simple ask.
Google’s 19 million Twitter followers raked in over 18 thousand likes and 5k retweets throughout the campaign.
LG - LG Sidekick
Creative Direction, Content Strategy, Post-Production
LG wanted to explore user generated content to promote the new LG Sidekick and raise brand awareness.
We created four videos for a UGC-only campaign on Facebook that asked moms and dads, "Who is your favorite sidekick?"
Our ads featured moms and daughters, dads and sons, and siblings with their furry friends. Followers responded en masse with comments of their own favorite sidekick, growing brand affinity and outpacing past engagement rates.
Provided visuals for Toyota's Fathers Day campaign.
For E.L.F. Cosmetics, the brand wanted to attract their Instagram following with imagery similar to what their demographic finds in their feed.
We took a meme-ified approach and tapped into the emotions a customer feels when using the product.
The result was sponsored E.L.F. Cosmetics posts across the Instagram platform.
We worked with agency Badger & Winters for the P&G #WeSeeEqual Campaign, strategizing and brainstorming with the team to source scenarios and user generated content to help bring awareness to the issue of gender pay discrimination.
We created four 30-second spots for Cheerio's "Good Goes Round" campaign to take over the YouTube masthead for 24-Hours of meal giving goodness.
We provided all user generated content and managed all post-production.
We helped Turkish Airline own the 2016 Euros by creating an "always on" approach to capturing fan user generated content.