SK-II - Beauty Secrets
SK-II aimed to promote SK-II miracle products using celebrity talent in one of Vogue’s Blockbuster Series.
Vogue produced a video and article posted on Vogue.com with celebrity talent, Dianna Argon, in one of our blockbuster series, Beauty Secrets. The video was promoted through Vogue’s organic social channels garnered over 110,000 views. The video, that went live on Vogue.com and Vogue’s organic Instagram channel garnered over 350,000 views.
Estée Lauder - Double Wear Foundation
Esteé Lauder wanted to show diversity of Double Wear’s foundation shades and raise brand awareness.
Vogue selected talent with unique skin-types to showcase the power of Double Wear foundation and that one person can use multiple shades. The program was shared through an article on Vogue.com and through organic posts on Vogue’s social media channels.
The organic post on Vogue’s Instagram received over 158K likes.
Armani Beauty - Si Passioné
Armani Beauty wanted to create a 360 program around the launch of the Armani Si Passione Fragrance.
Vogue hosted the Si Passione launch party at the Whitney Museum hosted by new faces of the fragrance, Sara Sampaio and Adwoa Aboah. The event was captured and covered through live Instagram stories, stills of the party launched on Vogue’s organic Instagram and Facebook channels and a Vogue.com article discussing the essence of the event, the fragrance, and the hosts.
Vogue produced the event and content.
Creative Direction, Content Strategy
UNICEF wanted to develop a creative activation video as an extension of their #EarlyMomentsMatter Campaign that raises awareness around child brain development.
Storyful could help by showcasing dads around the world who help their children's brains develop in the early years of life. We sourced viral, heartfelt user generated content from fathers around the world.
The video earned over 400K views on social and appeared in all NYC Taxi's in the lead up to Father's Day 2017.
We teamed up with Google to provide user-generated content to illustrate all the ways Google Assistant can help improve everyday life.
We worked solely within Google’s Twitter to show their audience action-packed, fun, relatable UGC that connects to how people interact with the Google Assistant with a simple ask.
Google’s 19 million Twitter followers raked in over 18 thousand likes and 5k retweets throughout the campaign.
LG - LG Sidekick
Creative Direction, Content Strategy, Post-Production
LG wanted to explore user generated content to promote the new LG Sidekick and raise brand awareness.
We created four videos for a UGC-only campaign on Facebook that asked moms and dads, "Who is your favorite sidekick?"
Our ads featured moms and daughters, dads and sons, and siblings with their furry friends. Followers responded en masse with comments of their own favorite sidekick, growing brand affinity and outpacing past engagement rates.
We worked with agency Badger & Winters for the P&G #WeSeeEqual Campaign, strategizing and brainstorming with the team to source scenarios and user generated content to help bring awareness to the issue of gender pay discrimination.
We created four 30-second spots for Cheerio's "Good Goes Round" campaign to take over the YouTube masthead for 24-Hours of meal giving goodness.
We provided all user generated content and managed all post-production.
We helped Turkish Airline own the 2016 Euros by creating an "always on" approach to capturing fan user generated content.